One World Associates

Welcome to One World Associates, a global communications consulting company

Kimberly Spell

Experience  

Principal | One World Associates    NYC, 2015-Present


One World Associates, LLC is a boutique crisis and content communications firm that provides strategic advice to clients ranging from nonprofits to elected officials. 


Executive Vice President | Partnership for New York City    NYC, 2014


Responsible for leading and managing the Communications, Creative and Small Business Departments and outside consultants. Executed communications campaigns for initiatives including: FinTech Innovation Lab, the NY Digital Health Accelerator and NY Fashion Tech.


Chief Communications Officer | NYC & Company    NYC, 2004-14 


Led and managed communications, government affairs and public policy. 

Created and managed successful earned media and communication campaigns designed to shape the image and brand of New York City as a preeminent tourist destination.

Developed and executed global press events on the ground throughout Europe, Asia, North and South America.


Created and managed written communication materials including press releases, talking points, company-wide documents and global press messaging. 

Successfully managed multiple crisis communication situations involving the image of NYC working alongside the NYPD and the Mayor’s Office.

Mentored, trained and supervised a global team of 35 professionals, consultants and vendors with varying degrees of experience through multiple time zones while working to enhance and protect the image of NYC. 


Principal | Spell Communications, LLC    NYC, 2001-04

Operated a Manhattan-based, strategic communications firm with a specific focus on the environment, healthcare and the arts. Clients ranged from political candidates, public relations and law firms to environmental organizations including: Riverkeeper, Edelman Public Relations and Patton Boggs.


National Press Secretary | General Wesley Clark for President   2003-04


Front-line press secretary and communications director responsible for creating and executing proactive earned media strategies nationwide. 


New Hampshire Press Secretary | John Kerry for President   2003


Chief campaign spokeswoman and communications strategist in New Hampshire.


Deputy Communications Director | Gore for President 2000   Nashville, T.N., 2000


National on-the-record spokesperson for Mr. Gore; also served on-site during both the DNC and RNC conventions and the U.S. Presidential debates. Developed a highly successful rapid response system to use with the opponent’s traveling press corps through building relationships with key national reporters and editors. 

Vice President, Communications, Mariner Post Acute Network   1998-2000


Head of corporate communications for a $3 billion Atlanta-based, healthcare company with 55,000 employees nationwide. During my tenure, I managed all corporate communications with the Board, while the Company was going through a complex transition after a merger and CEO changes.


Oversaw crisis communications for 500 hospitals, nursing homes nationwide working closely with outside PR counsel to develop a crisis communications guide for facility administrators. Was available for emergencies 24/7.  


Communications Director | John Edwards for US Senate    N.C. 1998


Served as chief spokeswoman and communications strategist for the candidate’s winning bid. Executed a statewide press strategy worth more than six million dollars through an aggressive media calendar and media relations utilizing relationships built with the news media. Created a 100- county bus tour to introduce the first time candidate to voters and combat a significant fundraising disadvantage and a low name ID challenge. 


Press Secretary | U.S. Representative David Price    Capitol Hill 1996-1998

Wrote all floor statements, press releases, speeches. Chief spokesperson. Created active calendar for district events and Hill media. 


Assistant Press Secretary |Governor James B. Hunt, Jr.    N.C. 1994-1996

Created press events. Managed incoming press calls. Dealt directly with General Assembly press corps. Wrote talking points. 


Education


Meredith College     Raleigh, N.C.

Bachelor of Arts in Communications | Political Studies    1994


American University
  Washington, D.C. 


Semester Exchange Program, Journalism       1993


Additional Relevant Experience

Assignment Editor, WTVD-TV (1993-94); News Reporter/Anchor, WTRG-FM (1992-1993); On-Air Personality, WQDR-FM (1991-93). Internships at the Durham Herald Sun and The Sampson Independent and an internship with ABC News’ Nightline with Ted Koppel (1993) in Washington, D.C.