Kimberly Spell is an experienced C-Suite executive who has successfully worked at the intersection of communications, public relations, government, corporate advocacy and politics throughout her 20-year career. Kimberly Spell is an internationally-recognized communications professional, gifted storyteller and trusted adviser who has served at the highest level of U.S. presidential politics, and possesses a substantive hands-on understanding of earned, owned and paid media – and how to deploy an integrated strategy to leverage all three to achieve client goals. She has become an expert in tourism, not-for-profit management, crisis communications, healthcare policy and traditional/digital news media reporting.
As Executive Vice President at the Partnership for New York City, she oversaw communications and the creative departments while executing strategic communications campaigns for the Partnership $100 million Fund including projects such as FinTech, NY Fashion Tech and the NY Health Accelerator.
Kimberly served for ten years as the Chief Communications Officer for New York City’s marketing and tourism agency, NYC & Company. There, she oversaw public affairs and press for the NYC office and the company’s 18 global offices. She led the communications strategy for publicizing iconic locations, big events, global advertising, marketing programs and creating new communications-driven vehicles to increase visitation to historic highs for the five boroughs of NYC.
Before she moved to New York, Kimberly worked at the highest levels of American government and politics. Her experience included working on Capitol Hill as Press Secretary for Representative David Price and for John Edwards and his successful race for the U.S. Senate as Communications Director. In addition, Kimberly’s work on three presidential campaigns, including serving as Deputy Communications Director for Vice President Al Gore’s bid in 2000, gave her rare insight into American voters, consumers, the political process, and the ever-evolving news media.
Earlier, she had begun to develop her extensive crisis communications expertise along with a strong healthcare policy background while working for a $3 billion healthcare company. As Vice President of Communications at Mariner Post-Acute Network, Kimberly oversaw crisis communications for more than 500 nursing homes and hospitals throughout the country. Working with outside counsel, she created a crisis communications guide for the facility administrators to use with news media. Kimberly also oversaw corporate communications during a volatile time; including a change in the CEO, while working directly with the Board. (NYSE: MPN)
Now, operating a boutique public relations firm, One World Associates, LLC, Kimberly provides communications support and strategic counsel to clients throughout NYC, ranging from nonprofits to corporate leaders to elected officials past and present.