Sharoz Makarechi is a creative director, writer, and filmmaker.
Sharoz began her career writing and art directing for major advertising agencies, on a range of global brands. After being promoted to Creative Director, she began to think differently about what a relevant ad agency could and should be, which led to her founding Think Tank 3. By creating a new model for a creative agency, Sharoz was able to focus on partnering with CEOs and CMOs across a wide range of companies and organizations to build both brand equity and social responsibility.
Operating out of a store front in the West Village, Think Tank 3 became a part of the downtown New York City community by hosting a series of culturally relevant photography and fine art exhibits, readings and events. Key clients included The Coca-Cola Company, Comedy Central, Proximo Spirits, and local non-profits: Riverkeeper and Safe Space, as well as VH1, for whom Sharoz wrote, art directed and shot a series of commercials in 2007.
Sharoz believes in the power of media and technology to close class, race and gender gaps, and has taken an active role in international media NGO, Aina. In 2004 and 2005, she committed 6 months to working in Afghanistan, becoming the first creative director in the country since before the Taliban. Aina's numerous projects included mobile cinema units that provide news, sports, and entertainment to Afghans in remote regions, a photojournalism school training Afghan men and women side by side to become modern day reporters en route to establishing their own independent media sources, and a women's film group that yielded the Emmy-nominated Afghanistan Unveiled.
Making her debut as Production Designer on the feature-film, Big Fan, an official Sundance Film Festival Selection and a nominee for an Independent Spirit Award. Sharoz has since worked on three more feature films, and co-produced Improv-50 years behind the brick wall, a documentary featuring Judd Appatow, Russell Brand, Jerry Seinfeld, Larry David, Jimmy Fallon,Bill Maher, Jay Leno and several other comedy stars.
Sharoz currently lives in LA after many years on the East Coast. She was born in Tehran and moved to the U.S. in the midst of the Islamic Revolution.
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