Kimberly Spell
Founding Principal
A strategic communications and public affairs leader with more than 25 years of experience, Kimberly Spell advises the C-suite, boards of directors, high-ranking government officials, and others — including former NFL players — on crisis, reputation, storytelling, narrative, messaging, and litigation communications.
As the Founding Principal of One World Associates, a boutique, yet global firm with senior advisors in New York City, Washington DC, London, Brussels, and Madrid, every engagement is led at the senior level. Prior to One World opening in 2015, Kimberly served the City Of New York and the private tourism sector for ten years and was the architect of New York City’s first-ever global public affairs operation — building 18 international offices across 22 countries, including in Asia, South America, Europe, and India. During her time as Chief Communications Officer at NYC & Company, New York became the number one U.S. destination, surpassing Orlando for the first time in more than 20 years and reaching 50 million visitors ahead of schedule.
Before that, Kimberly spent nearly a decade in presidential politics, serving as senior press adviser on three presidential campaigns — including as Deputy Communications Director for Vice President Al Gore. She also held senior roles for a Governor and a Member of Congress, and was the architect of the strategy that led to an upset U.S. Senate victory over a two-term incumbent in North Carolina.
As the first in her family to go to college, Kimberly worked during my four years in school, training in the field she planned to enter — journalism. Radio anchor, television assignment editor, and print reporter in the Raleigh-Durham market were her jobs. Kimberly double-majored in communications and political science, and had every intention of becoming a journalist. The news judgment she developed is the foundation of her work.